blackcrows
Embers Media manages public relations for blackcrows across North America and assists with European media communications. Look for blackcrows not only in ski and outdoor media but in fashion, technology, and design outlets across many platforms.
The Opportunity:
blackcrows aims to expand brand and product awareness, increase sales, and maintain a premium position through all channels across U.S. and European markets. To reach new audiences beyond the skiing community, blackcrows needed to strengthen its public relations strategy.
The Solution:
Connect with global media and top-tier journalists to build brand awareness, increase exposure and recognition, and create new strategies with their athlete and ambassador programs.
We connect their athletes with platforms such as podcasts and media hubs to share their stories and success with blackcrows products. Embers Media amplifies brand and athlete voices through print and online media, social channels, and speaking engagements.
In addition, we promote the brand across all media channels and platforms while building relationships with solid mainstream outlets and non-endemic media that expand brand voice and messaging to a greater audience.
The Results:
blackcrows appears in every major publication, including newspapers, print magazines, television, and podcasts. Customers can find blackcrows from The New York Times and Boston Globe to Men’s Journal, Outside, and Ski Magazine. This initiative has expanded brand, event and product awareness as well as increased sales.
