EMBERS MEDIA
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INTEGRATED PR & COMMUNICATIONS AGENCY FOR OUTDOOR, TRAVEL & ACTIVE LIFESTYLE BRANDS
The Performance PR Playbook
For brands with ambition to lead their category
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TRUSTED BY
The solution for brands seeking visibility in niche markets — with results that are measurable, profitable, and impactful
We're a true extension of your team, not an outside agency — thoughtful storytelling, sharp media relationships, and flawless execution behind every campaign.
Performance never comes at the cost of brand integrity. We build full-funnel earned media and affiliate programs that scale — transparent, measurable, real.
What We Do
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Our clients are regularly featured in
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"Embers Media has been unstoppable as Ripton's public relations team. We get regular calls from people asking who is doing our PR because of all the big, quality coverage we've had during their time with us. They're always focused and goal-oriented — a PR secret weapon."
CEO & Founder, Ripton
Ready to lead your category? Let's build the playbook
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ABOUT EMBERS MEDIA
We blend brand storytelling with data-driven strategy to turn coverage into profit
14+
years in outdoor & lifestyle PR
Billions
of impressions earned for clients
$5.5M+
in earned media value, across case studies
Embers Media is the communications and performance PR partner for outdoor brands — over a decade of strategy, industry relationships, and hands-on brand-building that has earned clients billions of impressions.
We don't act like an outside agency — we embed like a founding team member: proactive, relentless, obsessed with outcomes. Earned media, affiliate, and influencer strategy work as one system, built for growth without cutting corners on brand integrity.
We've led PR for global brands, run international communications for the Aspen Skiing Company, and helped launch startups from zero. When you need a strategic right hand, that's us.
WHO WE WORK WITH
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Curious what a strategic right hand could do for your brand?
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WHAT WE DO
Full-funnel services, built around your brand
We show up as an embedded partner, not a vendor — sharp storytelling, deep media relationships, and execution built to move fast.
Growth never comes at the cost of brand integrity. Every earned media and affiliate program we run is measurable, transparent, and built to scale.
SIGNATURE SERVICES
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Certified AvantLink Partner
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THE NEWSROOM
Hot off the press
Embers has garnered over a billion impressions via thousands of pieces of earned media coverage across print, digital, podcasts, radio and TV
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VIEW CASE STUDY →
It's time to spread the word about your brand
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THE CLIENT
blackcrows
OUR ROLE
U.S. & Europe Public Relations
THE OPPORTUNITY
Expand blackcrows' awareness, positioning, and reach beyond the core ski crowd
800M+
media impressions
600+
press placements
$3M+
in earned media value
Financial Times
Freeskier
Boston Globe
THE SOLUTION
We connected blackcrows with global media and top-tier journalists to build brand awareness, increase exposure, and reach new audiences — amplifying brand and athlete voices across print, online, and social channels, and cultivating relationships with mainstream, non-endemic outlets to expand reach well beyond the ski community.
THE RESULTS
blackcrows now appears across newspapers, print magazines, television, and podcasts — featured in the New York Times, Boston Globe, Men's Journal, Outside, and Ski Magazine. The expanded coverage has driven brand, event, and product awareness in new U.S. markets while reinforcing blackcrows' premium positioning at home in Europe.
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THE CLIENT
Curious Creatures
OUR ROLE
Brand Launch & N.A. Public Relations
THE OPPORTUNITY
Introduce Curious Creatures to the world, and make the category take notice from day one
100M+
media impressions
200+
pieces of coverage
$1M+
in earned media value
WSJ
Pinkbike
GearJunkie
THE SOLUTION
We built a go-to-market public relations strategy that drove traffic to the Curious Creatures site while building brand awareness from day one — sharing the brand story across all media channels, connecting with national bike-endemic media, securing targeted placements, and fostering brand discussion across platforms.
THE RESULTS
Widespread coverage across endemic bike publications plus brand profiles in major magazines and newspapers, including the Wall Street Journal, Pinkbike, and Bicycle Retailer — driving new recognition, new awareness, and increased sales as the mountain bike industry took notice of the brand's sleek designs and standout apparel.
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THE CLIENT
Canadian River Expeditions
OUR ROLE
U.S. Public Relations
THE OPPORTUNITY
Elevate Canadian River Expeditions in the eyes of U.S. media, and turn that visibility into more guided trips booked
80+
pieces of coverage
20+
media trips hosted
$500K+
in earned media value
Condé Nast Traveler
BBC
Forbes
THE SOLUTION
We built a U.S. PR strategy centered on partnering with top media — amplifying CRE's message and driving exposure and awareness across travel and mainstream markets.
THE RESULTS
CRE earned coverage in major U.S. travel outlets including BBC, Condé Nast Traveler, and Afar — directly driving increased bookings and sales.
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THE CLIENT
Heimplanet
OUR ROLE
Public Relations, in Partnership with Campfire Collective
THE OPPORTUNITY
Re-launch the brand in the U.S. and build awareness and exposure in the outdoor space
Men's Journal
HiConsumption
Gear Patrol
THE SOLUTION
Product seeding to major gear and outdoor publications, sharing brand stories, and strategically collaborating with media to secure extensive coverage.
THE RESULTS
Mass media exposure and coverage across top gear and outdoor publications — greater brand awareness in the U.S. and increased sales.
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THE CLIENT
Ripton
OUR ROLE
Awareness & Exposure Strategy
THE OPPORTUNITY
Put Ripton on the map — with outdoor, bike, ski, and national media alike
190M+
media impressions
200+
pieces of coverage
$1M+
in earned media value
WSJ
Freeskier
WIRED
THE SOLUTION
We generated widespread media exposure for Ripton across mainstream, bike-specific, and outdoor outlets — leveraging new products, key partnerships, and creative brand storytelling to keep the brand top of mind.
THE RESULTS
Coverage across national newspapers, gear publications, and outdoor media drove a measurable increase in sales after Ripton was published in WIRED, The Washington Post, Outside, Gear Junkie, Men's Journal, Aspen Public Radio, Dwell, and many more.
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EMBERS MEDIA
Based in the Rockies, working worldwide
CONTACT
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