THE CLIENT
blackcrows
OUR ROLE
U.S and Europe Public Relations
THE OPPORTUNITY
blackcrows aims to grow brand and product awareness, drive sales, and maintain its premium positioning across all channels in the U.S. and Europe. To reach new audiences beyond the core ski community, the brand recognized the need to strengthen its public relations strategy.
THE SOLUTION
Connect with global media and top-tier journalists to build brand awareness, increase exposure, and reach new audiences. Amplify brand and athlete voices across print, online, social channels, and speaking engagements—pushing product and boosting visibility—while cultivating relationships with mainstream and non-endemic outlets to expand brand reach and messaging.
THE RESULTS
blackcrows has appeared across all media—including newspapers, print magazines, television, and podcasts. Customers have seen the brand featured in The New York Times, Boston Globe, Men’s Journal, Outside, and Ski Magazine. This initiative has boosted brand, event, and product awareness, driving increased sales..
