
THE CLIENT
Ripton
OUR ROLE
Build global awareness and exposure for Ripton

THE OPPORTUNITY
Spread the word about Ripton to outdoors, bike, ski and global media to show them what Ripton is and what they are all about.

THE SOLUTION
Publish press releases that include brand stories, the company mission and ethics, and publishing beautiful product photos. Create mass media exposure in mainstream, bike endemic and outdoor spaces while leveraging new product partnerships and film festivals.
THE RESULTS
Coverage in national newspapers, gear publications, and outdoor/bike endemic platforms. Ripton experienced an increase in sales after being published in WIRED, The Washington Post, Outside, Gear Junkie, Men’s Journal, Aspen Public Radio, Dwell, and many more.








