Ripton
Technical in its performance and cutting edge in its fit and style, Ripton makes skiing and riding fun and bar hopping fashionable. The company continues to develop versatile products that take stretch denim to a whole new level.
The Opportunity:
Spreading the word to outdoors people and showing them what Ripton is and what they are all about.
The Solution:
Publish press releases that include brand stories, the company mission and ethics, and publishing beautiful product photos. Create mass media exposure in mainstream, bike endemic and outdoor spaces while leveraging new product partnerships and film festivals.
The Results:
Coverage in national newspapers, gear publications, and outdoor/bike endemic platforms. Ripton experienced an increase in sales after being published in WIRED, The Washington Post, Outside, Gear Junkie, Men’s Journal, Aspen Public Radio, Dwell, and many more.
