Object Chandigarh
Object Chandigarh is a pictorial history documenting some of the furniture Le Corbusier and Pierre Jeanneret designed for one of the most critical architectural cities in the world, Chandigarh. The book was conceived by George Gilpin, whose collection is documented within.
The Opportunity:
Launch book to U.S. markets while highlighting a New York City gallery event showcasing the furniture.
The Solution:
Seed Object Chandigarh to top-tier media houses and publishers, send press materials and news on the book debut to mainstream furniture, art, and design media platforms, and coordinate with publications on gallery event and book launch.
The Results:
Connected with publishers, editors and journalists across the U.S. to review the book and spread the word about Object Chandigarh.