Curious Creatures
Curious Creatures is a mountain bike apparel brand that celebrates individuality, evokes adventure and inspires riders to break free from the confines of traditional, overbuilt mountain bike gear. Their customers reconnect with the essence of nature and adventure through their products.
The Opportunity:
Introduce the up-and-coming Curious Creatures mountain bike brand to US media and beyond.
The Solution:
Working with Embers Media to create a go-to-market public relations strategy that drives traffic to the Curious Creatures website and increases brand awareness and sales.
The strategy includes sharing content and the brand story across all media channels, connecting with national bike endemic media, garnering intentional media placements, and fostering a prominent discussion of the brand across all platforms.
The Results:
Widespread media coverage in endemic bike publications, brand stories and profiles in major magazines and newspapers, new recognition and awareness, and increased sales.
All eyes in the mountain bike industry noticed the sleek designs, pops of color, and well-designed biking apparel.
