THE CLIENT
Canadian River Expeditions
OUR ROLE
U.S Public Relations
THE OPPORTUNITY
Increase U.S. exposure in magazines, newspapers, and online media, with the goal of increasing guided trip bookings and company sales.
THE SOLUTION
Connect with top-tier travel and adventure journalists across the U.S. and host them on a Canadian River Adventure trip to showcase its breathtaking beauty, nature, and wildlife in the Canadian North.
THE RESULTS
After hosting major media on guided trips, CRE received coverage in all major U.S. travel publications, which increased trip bookings and sales.
